Gold Pack Awards impress yet again
The annual Gold Pack Awards once again saw the South African packaging industry come together to recognise and share in innovative and exciting achievements.
“The Institute of Packaging would not be able to run this programme without the incredible support we receive from the industry – as entrants in the competition and as sponsors,” said Bill Marshall, one of the organisers of the glittering event.
“Winning a Gold Pack award can be a major publicity-gaining moment, but there are other significant advantages too. Winning an award is undoubtedly a company morale booster; it provides creditability in the marketplace, a competitive advantage and a chance to shine internationally. All the Gold Pack winners – finalists and medal winners – are also eligible to enter the WorldStar contest organised by the World Packaging Organisation.”
“Thanks to the sponsors for their confidence and belief in these awards and the importance of Gold Pack to the industry,” Bill added.
Sponsors were Specialised Exhibitions Montgomery/Propak, Nampak, Polyoak, Polyflex, PETCO, The Glass Recycling Company, Hi Tech Inks, MCG Industries, RPC Astrapak, and Packaging SA and Packaging & Print Media.
The IPSA Gold Pack Awards are about promoting innovation, identifying the best solutions that have met South African and regional packaging challenges and ultimately maximising exports and minimising imports for the continent. The awards are also about benchmarking the local industry and keeping pace with global technological developments, as well as recognising outstanding design – which includes construction, graphics, convenience, product protection and ecological impact.
“The judges looked for the excellent application and execution of any new, innovative and creative design, marketing and technology applied to packaging in South Africa. It is understood that the concept or technology may not necessarily be original but it has been used in a manner that makes it exceptional or stand out. The judges looked for packaging that demonstrates the ingenuity and competitiveness of the South African Packaging Industry,” Bill explained.
The scrutiny applied equally to the disciplines of design, marketing and technology, both individually and as a combination. The packs that win these awards should be examples of which the entire South African packaging industry would be proud.
Considering all the criteria, this year’s judges offered knowledge in a wide range of disciplines as well as many years’ experience in the packaging and related industries. Judges includes Andy Rice, Gunnar Sigge, Charles Muller, Ralph von Veh, Wendy Knowler, Annabé Pretorius and Kishan Singh. All these deliberations and decisions were made over an arduous two-day judging process closely monitored and recorded by Bill.
The Gold Pack trophy this year went to Olympic Paints for its Flip ‘n’ Roll.
Convertor: Koogan Plastics
Brand Owner: Olympic Paints
The judges had no difficulty recognising the excellence in the development, design and execution of the packaging for this entry. Conventional 20-litre round buckets of paint require the paint to be poured out into a tray for even application with a roller. This built-in flip top lid locks in the open position and becomes the painter’s roller tray.
The square shape saves space in distribution and display. The buckets are stackable and can carry their own filled weight to a height of four buckets. The pack has a triple lock system and a tamper proof seal.