Consumer demand for sustainable food packaging has become a major catalyst for change in the industry. With a growing awareness of environmental impacts, consumers are now choosing products with reduced packaging waste and materials that are recyclable and as a result, companies are being compelled to innovate and develop eco-friendly packaging solutions.
According to a KLA YourView poll of 692 South African consumers, 34% indicated that sustainability and eco-friendliness are a priority when making packaging choices. This heightened awareness among consumers has led to significant changes in the industry, as companies are now more willing to explore environmentally responsible packaging options in order to meet the expectations of consumers, thereby impacting purchasing decisions and brand loyalty.
