Material solutions for growing pet toy market

US company, Audia Elastomers in Washington, Pennsylvania – a global supplier of innovative elastomer materials – is meeting the growing needs of the durable pet toy market with an extensive range of leading-edge material solutions. The company provides brand owners with high-performance elastomers that deliver durability, tear strength, high clarity and adhesion for a range of pet toys, including dog chew toys and treats.

The market for safe, durable pet toys continues to grow as changing demographics cause shifts in pet ownership and care trends, according to Anthony Marozsan, market development manager for Audia Elastomers. Millennials are leading the way in pet ownership, comprising 35% of all pet owners, according to the American Pet Products Association. And as household sizes decrease, more people are treating their pets like family members, including a willingness to spend more on premium and custom offerings.

“There is plenty of opportunity and the competition is tight as companies vie for their piece of the $10 billion annual pet accessory market,” explained Marozsan.

Audia Elastomers offers customised material solutions such as styrenic block copolymers (SBCs), thermoplastic polyurethanes (TPUs), copolyesters and thermoplastic vulcanizates (TPVs) that allow brand owners to position their products at various retail price points – from high-end, boutique products to mass market, big box store materials.