Shampoo brand launches ‘world’s first’ fully recyclable bottle

Partnering with Tesco, Head & Shoulders haircare brand has released a shampoo bottle made using plastic recovered from each shores. As part of its “Clean Hair, Clean Beaches” initiative, up to 25% of its new packaging is made using beach plastic.

While plastic retrieved from the ocean is hard to reuse due to degradation issues, Head & Shoulders has managed to integrate this large percentage into its bottles. What’s more is that everything bar the lid is 100% recyclable. The bottles have been collected tirelessly by thousands of volunteers, coordinated by recycling experts, Terracycle, and the Europe’s largest waste management company, Suez. The project began in France in 2017 with 170,000 bottles and the company received an award from the UN for their dedication to recycling.