The Ocean Cleanup & Coca-Cola Company partner
THE Coca-Cola Company will become a Global Implementation Partner for The Ocean Cleanup’s river project. The unique partnership brings the international company and technological non-profit together behind a clear objective: to stem the tide of plastic pollution entering the world’s oceans, by first intercepting waste in rivers.
Partnering Coca-Cola’s scale and global network with The Ocean Cleanup’s technology and data solutions, the initiative will help to expedite the deployment of cleanup systems across 15 rivers around the world over the next 18 months, including the introduction and implementation of The Ocean Cleanup’s semi-autonomous solar-powered Interceptor™ river cleanup solutions. It also aims to engage and mobilize both industry and individuals around the world to address plastic pollution, eliminating plastic waste entering the world’s oceans and supporting ecosystems, species and water resources.
“The Ocean Cleanup’s mission is to rid the oceans of plastic,” said Boyan Slat, Founder and CEO of The Ocean Cleanup. “With 1 000 rivers emitting nearly 80% of river-carried plastic into oceans, this massive problem grows by the day, which is why we are always looking to accelerate our progress. Among the waste we collect with our cleanup systems, we find many plastic bottles, including Coca-Cola packaging, so I applaud them for being the first in the industry to join our mission, as part of their wider actions to make a positive impact on worldwide plastic pollution.”
“As a global business, we are working to ensure that all of the material we use in our packaging is collected and recycled, so that none of it ends up as waste,” said James Quincey, Chairman and CEO, The Coca-Cola Company.
The Interceptor solution
The Interceptor was unveiled in 2019 and is the first scalable solution to prevent plastic from entering the world’s oceans from rivers. It is 100% solar-powered, extracts trash autonomously, and is capable of operating in the majority of the world’s most polluting rivers.
Two Interceptors included in this partnership have already been installed by The Ocean Cleanup in Santo Domingo, the Dominican Republic and Can Tho, Vietnam. For these rivers, the partnership will help provide support in the development of waste management solutions for collected trash and the organizations plan to extend the footprint of the project across thirteen additional rivers.