BASF pioneers fashion revolution at New York Fashion Week
FASHION label Seven Crash unveiled its innovative ‘Quantus’ collection of unlimited possibilities with its futuristic urban streetwear outfits at the Autumn/Winter New York Fashion Week 2019. The collection, designed in collaboration with chemical company BASF and downstream fabric maker – San Fang, pushes the boundaries in fabric innovation to enable fashion-forward designs and functionality.
BASF’s advanced material solutions presented in the ‘Quantus’ collection provide a significant breakthrough in fashion with its eco-conscious manufacturing techniques that also permit intricately crafted and stitched designs, while ensuring premium quality:
Freeflex™ fibre spun from Elastollan® TPU looks and feels like a favorite cotton tee. The material is soft and moisture-wicking which makes it easy to care for, and delivers ample stretch and recovery for an impeccable fit. Freeflex can change the colors and appearance even for the most complex textile designs and gives a futuristic look and feel to Seven Crash’s collection while ensuring that individuals are able to stay cool and dry. In addition, this dynamic fabric can be incorporated into traditional clothing to make outfits more exciting with its luminous feature. This is displayed in a series within the collection where the fabrics glow in the dark through its reflective surfaces.
Haptex®, a sustainable and innovative polyurethane (PU) solution for synthetic leather, offers good haptics, strong stitching, and high peel strength. It complies with stringent volatile organic compounds (VOC) standards, as no organic solvents are used in the manufacturing process.
For the development of Freeflex, San Fang supported the entire manufacturing process, from material to mouldings, as well as the final product in a variety of colors and intricate patterns. The product’s low heat setting temperature enables fabrics to dry quickly and saves energy in its production and daily use.
For the ‘Quantus’ collection, with the brand concept “crash the rules”, Brand CEO Jason Yao, together with Creative Director Enchi Shen, redefined Seven Crash as an innovative brand pushing the boundaries on futuristic workwear and fashion streetwear by experimenting with different fashion styles and cultures through the use of advanced materials. These materials are woven with technological and textural elements – enhancing not only the use of the fabric but the wearer as well. The result is a unique blend of east coast urban street fashion and trendy runway fashion that showcase the latest material which traditional fabrics cannot match.
Additionally, owing to its luminous feature, this dynamic fabric can be incorporated into traditional clothing to make outfits more stunning and exciting. This clothing can be displayed in another series within the collection where the fabrics glow in the dark through its reflective surfaces, resulting in a mysterious yet bold look.
